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Despite the fact that Intel has discontinued its Intel Play (wwwintelcom/ intelplay/) series of chip-based toys that includes a microscope connected via USB to a computer, a virtual game system, a sound morpher, and a digital movie creator, these kinds of PC toys have offered promise at several stages to game makers It is a market that has some serious challenges and stability issues, but many manufacturers of PC toys continue to try to bring game and educational material into the home this way One standout success story in this general category would be LeapFrog (wwwleapfrogcom) LeapFrog offers simple game-based educational content for young children available on its LeapPad Learning System LeapFrog has shown solid success in building up a sizeable library of available content for young kids The educational side of the gaming market has always had the benefit of added educational value, which many parents and purchasers find attractive, although, for many reasons, it has been a bumpy ride for many developers who have crossed over into educational content, or supplemented their revenues by working on education-based content Each of these opportunity areas is mentioned to make the simple point that the world of independent game development requires a constant search for new revenue Whether you are working on a state-of-the-art console title or not (remember that development funding for these can be cut in an instant at a publisher s discretion), as an independent game developer, you often must find several revenue streams to keep your development studio afloat Many development studios simply do not find adequate revenue streams It is not uncommon for a development studio to fail within its first two years This is why many in the game industry are concerned with finding new ways to apply game technology to a wide variety of industries that might benefit from gaming technologies.

As an investor or trader, the idea is to look at the overall market trend and use this information to buy individual stocks You want to know what the market outlook is, Stalter says Bucking the trend is difficult You just create needless hassles if you do that The best course of action whether the market is going higher or in a downtrend is to look at a stock chart Once you know the market s direction, the key is to look at stocks that are actually showing leadership in that market IBD has other ways to compare individual stocks, including using an A-through-E rating system You definitely want to focus

improved distribution and inventory techniques make sales campaigns more efficient and effective Improved graphics technology has greatly affected the field of advertising Breakthroughs in telecommunications technology have furthered the development of branch or satellite offices and the expansion of global operations In short, technological change has dramatically affected every aspect of business E-commerce continues to grow dynamically with consumer E-commerce growing from $20 billion in 1997 to $202 billion in 1999 and correspondingly, business-to-business E-commerce growing from $186 billion to $1768 billion over that same time period, according to a study by Forrester Research Forrester predicts that by 2004, consumer E-commerce will total $185 billion and business-to-business, $27 trillion Another study by the Center for Research in Electronic Commerce at the University of Texas in Austin shows that the number of people employed in the Internet economy doubled from 125 million in 1998 to 25 million in 1999 Many technology companies report that more than half of their new hires come from referrals from employees who are being rewarded with money, gifts, and trips for their efforts Forrester also reports that, because online recruiting is more efficient than newspapers or headhunters, companies will be increasing their online recruiting 52 percent by 2004, and predictions are that the online recruitment industry will grow from $602 million in 1999 to $71 billion by 20051

There are some considerable challenges limiting the ability of game developers engaged in such work to contribute game content to PC toy manufacturers First of all, PC toys are very expensive to design in research and development Once designed, they are expensive to manufacture This means that it s hard to keep the retail price point low enough to sell large numbers of toys This fact alone discourages many toy manufacturers from even taking the plunge into trying to develop successful PC/ Game toys There are other limitations as well Since these toys are regularly more expensive than many other kinds of toys, you can t serialize them easily and sell several characters or toys in a series Very few purchasers will pay for one of each kind of toy, especially at the cost or price point of most PC toys Another interesting physical limitation and perception issue is the idea that mom and dad don t necessarily want Interactive Barney hooked up to their PC on their