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your research on stocks with the best ratings, she says Our researchers have found that stocks that outperform during a poor market are frequently the ones that make big price gains when the market s rally resumes In a downturn, Stalter suggests creating a watch list of fundamentally and technically strong stocks that could outperform when the market turns around When the market does turn around, be very choosy about which stocks to buy, and be ready to cut them quickly if market action is sputtering, she cautions Once again, Stalter says, the keys to determining if you re in an uptrend or downtrend are price and volume Professional investors account for the bulk of market action, she points out Institutions drive market direction Stalter has some final advice: It takes a bit of time to master those rules, but it s worth it And it pays to control emotions like fear and greed, so that s where having a set of buy and sell rules helps That way, you can operate with a logical plan you adhere to in every market scenario It s a whole lot better than relying on your own emotions, or even worse, listening to tips and opinions that you hear on TV

desk at home for extended periods of time The main household PC doesn t tend to be in the youngest child s bedroom either You can see that when you add up each of these factors, there are some significant problems to overcome in getting large numbers of PC toys out there successfully This doesn t mean that toy manufacturers won t try to crack this market with future products; they no doubt will, and it s just this kind of work that most independent developers don t mind taking on to offset their own costs in building more traditional electronic games

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Kate Stalter is a markets writer for Investor s Business Daily and host of the Market Wrap video at Investorscom Since 2001, she has edited and written for IBD columns The Real Most Active, Stocks in the News, and Investor s Corner Stalter has cohosted Webcasts with TDAmeritrade and regularly presents at IBD investing seminars nationwide She is an in-demand commentator on national radio programs She received her MBA from the Kellogg School of Management at Northwestern University

This is a sore spot for many developers, and I can sympathize entirely You probably don t or didn t want to get into the game business to make ads right You fell in love with Metroid and you said to yourself: That s it! That s what I want to do! Right Those are the perfect reasons to want to pursue gaming Everyone wants to be a part of building the next revolutionary game title In fact, it s why you suffer the multiple trials of being a game developer in the first place Many (some would say most ) of the games that get built today are based on licenses You can build an excellent game based on a license, but for the license holder the game is essentially a commercial At the least, it s a form of commercial for the brand based on the license Companies of every description that create products or services for specific demographics by age and gender are eager to promote their offerings using games If this idea is a shock, it really shouldn t be since this idea has been with gaming from the beginning Because of the increased risk and cost of making games for every next generation of consoles, publishers are always looking for ways to offset their own costs and limit risks Getting corporations to buy in on the risk of a game is an attractive idea to most publishers, and probably indicates a strong pattern for things to come Honda, for instance, spends more money on TV commercials in a single day than it would cost to make a rock-solid PlayStation 2 game based on a series of its current and forthcoming street bikes A solid game has huge replay value Many in the industry hate to think this way, but you experience the commercial every time you play the game Remember Cool Spot for the Sega Genesis A great game; plenty of fun Based on a state-of-the-art 16-bit engine for the Genesis at the time, it was ultimately an ad for the soft drink 7-Up If you spend $2 million on TV network ads for two days, that s it You had an expensive impression, and it has passed In the near future, next time you go to the Honda dealer to check out some motorcycles, you might take a game home with you to experience the ride as often as you d like The success of America s Army, a collaboration between military advertisers and game developers, is exactly what I m talking about when I mention advergames Considering the US Army s advertising budget, the cost of developing a game to.